Flax (also known as common flax or linseed)  (Linum  usitatissimum) is a member of the  genus Linum  in the family Linaceae. It is native to the region extending from  the eastern Mediterranean to India.  This is called as Agasi/Akshi in  Kannada, Jawas/Javas (जवस) or Alashi (अळशी) in Marathi.  
Flax seeds come in two basic varieties brown yellow or  golden. Most types have similar nutritional characteristics and equal  amounts of short-chain omega-3 fatty acids. The exception is a type of yellow  flax called Linola  or solin, which has a completely different oil profile and is very low  in omega-3. Although brown flax can be consumed as readily as yellow,  and has been for thousands of years, it is better known as an ingredient  in paints, fiber and cattle feed. Flax seeds produce a vegetable oil known as flaxseed or linseed  oil, which is one of the oldest commercial oils and  solvent-processed flax seed oil has been used for centuries as a drying  oil in painting and varnishing. 
Flaxseeds are rich in alpha linolenic acid (ALA), an omega-3 fat  that is a precursor to the form of omega-3 found in fish oils called eicosapentaenoic  acid or EPA. Many benefits like 1. anti-iflammatory benefits, 2. omega-3-rich flaxseeds protect bone health, 3.protection against heart disease, cancer and diabetes, 4. flaxseeds help prevent and control high blood pressure. And even it helps to control some types of cancers.
Earlier report says,  Flaxseed provides comparable cholesterol-lowering benefits to statin  drugs. Now this has been further substantiated by researchers from Iowa State University's (ISU) Nutrition and Wellness Research Center (NWRC). 
Suzanne Hendrich, an ISU professor in food science and human nutrition,  led a study that examined the effects of flaxseed lignan in 90 people  diagnosed with high cholesterol. The results showed that consuming at  least 150 milligrams of flaxseed lignans per day (about three  tablespoons) decreased cholesterol in men, but not women, by just under  10 percent over the three months that they were given the flaxseed.  Suzanne concludes that though the result is  considerably less than the expected outcome from cholesterol-lowering  drugs -- approximately 10 to20 percent for three months, depending on  the individual -- it's still enough to make flaxseed a more natural  option for some men. While the study found that the flaxseed lignans lowered cholesterol in  men, it did not produce a significant change in women. More.... 
Ref : http://www.news.iastate.edu/news/2010/mar/flaxseed 
(Those interested in knowing the other benefits of flax seed can read the article..)
 
